Welcome to the blog

Today we chat about Christina’s journey into starting her company, some of Christina’s favorite projects she’s worked on, where she gets her inspo from, budget & charging her clients, as well as so many good business tips that can apply to any type of business!

Whether you’re looking to get into the wedding planning business, you're a future bride, a small business owner, or just wanna tune in, grab your notes because Krisy shares some amazing business advice, time saving tip and inspiration anyone can apply.

If you don’t live near the beach or the mountains or really anywhere quote on quote special or scenic to photograph, but you want to learn how to make the most out of the location you’re in, then this episode is for you! 

We are so excited to have Jessica from Social Savvy on as a guest today! She is also a podcaster so we’re actually doing a podcast swap - so she’s on our podcast today and we will be on her podcast which is called HashtagManagedThePodcast so keep an eye out for that! Today’s hot topic is all about leveraging the right type of content that actually converts your followers into clients - don’t we all want more of that? This episode will definitely be one where you want to take notes so get ready cause we’re diving right now!

Today we have a very special guest, Rachel Traxler, a photography business coach that helps photographers connect with their aligned clients so photographers can work less and serve more. In this episode with Rachel we dive into some really interesting topics like how to make more while working less, how to book more premium clients, why it's important to think about having multiple revenue streams, finding balance in your business and so much more!

We are so excited for today’s episode! We’re chatting all about copywriting with Abby Hess, owner of Studio Tell, a Copywriting studio for creatives who believe in clear marketing & ethical copy. We dive deep into why copywriting is a game changer for your business, what it’s like to work with a copywriter, how to improve your copy all across the board whether that be on your website or social media platforms, and so much more on the topic of copyrighting! This episode is definitely for all creative business owners and you don’t want to miss it- so let’s dive in!

In today’s episode, Toni is sitting down with Jimmy from Second Society to chat all Second Shooting. Jimmy is the owner of Second Society, a growing community of high-level shooters located throughout the USA. Jimmy and Toni have a refreshing conversation about second shooting and what it means to be a good second shooter as well as a good lead shooter when it comes to working with other shooters on a wedding day. If you want to learn how to make second shooting more of a career than a side gig, learn how to provide more value as a second and be able to make more because of it, and hear about new ways to find second shooters or second shooting jobs, then you’re in the right place!

Today’s episode will be all about a deep dive into workflow- having an efficient workflow, how to manage owning a business and wearing more than one hat, and all the reasons why having a solid workflow game plan is one of the most important parts of running your business. Whether you’re a photographer like us, or you have a different kind of creative business that manages clients while delivering a service, this episode is for you! Every small business owner needs to have a system in place to help run their business organized, professionally, and efficiently- so join us today as we break down our personal workflows and give you helpful tips on how to improve yours.

Today we are chatting with the CEO of Narrative, James Broadbent. Man oh man, do we have an awesome topic for you today with all things Artificial intelligence. Whether you’re experienced with AI or totally unfamiliar — James dives into this topic in a way where there is something for everyone. This is going to be juicy if you’re wanting to learn more about this topic that WILL be the future of our workflow as photographs, so buckle up and grab a notebook as we get into it.

Today we are chatting about the 10 things we wish we knew before starting a business! If you’re starting a new business or jumping into the entrepreneurship world, we hope you walk away from this episode with some helpful tools & tips to make your journey feel a bit smoother! We wish we had someone to tell us about these 10 things, so we’re very excited to share these with you! Grab your notebooks or whatever you use to take notes & get ready to write down a bunch of good info!

We are so excited for this episode because we have the legendary Anni Graham on the podcast today! Anni is sharing her journey into the wedding photography space, as well as pivoting into shooting intimate elopements & now lucky weddings! Anni has tons of wisdom and incredible advice on how to tell a story and evoke a feeling through your images, as well as finding other ways to gain inspiration and looking outside of the box. If you want to up-level your photography game, pivot into a specific niche, evoke a feeling through your images & create timeless art, you're gonna wanna listen to this episode & take some notes!

Welcome to a new series called “Hot Topic,” a series where we chat about our take on a hot topic (we’ll be chatting on not only photography & business related subjects, but also just fun topics that we want to chat about with you guys and get to know each other better! Today’s topic is dating & relationships! This is gonna be a juicy episode so whether you’re single, in a relationship, married, or just simply want to hear our hot take on this subject, this episode is for you! We hope you have fun with us today while we share our different POVs with this topic - so get your hot drink ready and listen up as we spill the tea.

Today we’re talking about all things money! Let’s be real, this is a taboo topic, especially as young women in the entrepreneurship space, but at Equipped we are all about sharing the raw & the real so today we’re sitting down to talk about this subject. We are sharing some of the things we wish we knew in the beginning of our careers, how we grew, how to raise your prices, how to create freedom through your finances & SOO much more. While we certainly don’t have it all figured out, we have learned some helpful information along the way and can’t wait to share!

Today’s episode is a FUN, but also juicy episode! This is gonna be a fun chatty episode where Toni and Julia sit down and ask each other questions they have not asked each other before in their friendship! They ask everything from deep questions, difficult questions and get into conversations that will make you think. So how well do Toni and Julia actually know about each other? Stay tuned!

Today we’re talking all about the do’s and don'ts when it comes to planning your wedding! We’re giving you our take from two wedding vendors that have been in the biz for 10+ years and have worked over 100 weddings collectively. We wanted to create an episode to help shed some light on things we really recommend when it comes to a wedding day, and some don’ts that we also feel strongly about! So if you’re engaged, planning your wedding, or just want to hang with us for a bit and hear from two wedding photographers, then this episode is perfect for you! Let’s dive on in!

Today we are diving deep into one of our most requested topics: Destination Wedding and Couples Photography. Have you ever wondered: How to book clients in a different state or country? What the heck do I charge for destination photography? How do I attract my ideal clients? We’re answering all your juicy questions with the amazing Hannah Elise Photo and Photos by Sarah Marie today so if you want to break into this market, this episode is for you.

This episode is not only for photographers & videographers, it’s also for all the future brides listening in. Today we’re gonna be covering the importance of finding a good photographer/ videographer team so your wedding day runs smoothly, tips from an amazing videographer and our friend Zane Persaud on how to better the relationship between vendors, advice he has for photographers working alongside videographers on a wedding day, and tips for brides on key things clients should look for when hiring a videographer & photographer. This episode is jam packed with helpful information, so whether you’re a photographer, videographer, or bride this episode is for you. 

Over the years, as wedding photographers, you know we noticed that December isn’t the most popular month for weddings, so we both had to get creative in our businesses if we wanted to make a little extra cash for the holidays! Here are a few of our tips to grow your biz and make money during this holiday season.

With the Holiday season here, we thought it would be helpful to share the ultimate gift guide for photographers! These are some items that we have LOVED receiving over the years, and items that we’ve even gifted to fellow photographers in our life! If you are a photographer yourself, these items could make GREAT wish list. If you’re not a photographer and you’re just looking to gift the photographer in your life something special, look no further!

Today we thought it would be fitting to sit down and do some reflections on this past year as the new year is quickly approaching, and share with you guys some of our 2023 goals- both personal and business. We did a similar episode last year around this time and we thought it was a great way to share with you all what’s been going on with us and hopefully encourage you guys to do the same with reflecting and goal setting for the new year. Grab your coffee, put on those headphones, and come hang with us!

In today's holiday themed episode as a part of our 12 days of Christmas, we are doing a "this or that: holiday edition" episode featuring Toni's husband, Brett! They answer questions ranging from "Michael Buble or Mariah Carey?", "Christmas Eve or Christmas Day?", and so much more! Sit back, grab a hot cocoa, and get into the Christmas spirit with us!

Today we are going to be chatting about a topic that is HUGE for running and marketing your business today: Instagram reels. We are sitting down with entrepreneur and photographer Angela Shae to chat the ins and outs of reels. Angela Shae is the owner of Social Templates Co., a company that provides made for you reel templates. In today’s episode, we talk about all things reel, how to go viral how to get the best content for reels, why reels are important for your business, how to step up to the big and scary algorithm, and so much more. Angela doesn't shy away from giving us all solid advice on how to make the best reels possible for your business.

It’s julia here! Today’s episode is gonna slight different because Toni is out of town this week so I’m going to be taking over the podcast today! We’re sure most of you know of the amazing Jayleigh Flood, but we’re just so excited to have her on todays podcast. Jayleigh is an incredible destination wedding photographer, entrepreneur, educator, mom & more. She built her business from the ground up in multiple locations. Today we’re gonna chat about how she grew her business from home and turned it into a successful six figure earning career. We’re also gonna be chatting about things like passive income, money mindset, meeting our goals, earring a full time income, as well as just chatting about life, travels, and everything in between. So if you’re as excited as i am to hear all of Jayleigh’s wisdom, let’s get right into it!

If you’re a photographer, you know theres so many different products out there and it can feel pretty overwhelming. Today we’re gonna be sharing the products we use on a daily basis to help run our businesses. These are some of our most used products and just some of the things we loved using over the years.

Today, we are going to sit back and have a casual episode and go over our list of 5 goals we have personally and professionally for the rest of the year and to finish out the year strong. It’s officially FALL and that is usually everyone’s busy season but ESPECIALLY photographers. So to try to keep us on track, motivated, and goal minded without getting lost in the craziness, we each wrote 5 goals down that we haven't shared with each other prior to recording this episode and we’re going to share with each other. We hope this episode will inspire you to lean into those goals set for the year and to challenge yourself in ways that will help you finish out the rest of this year strong too— all while just chatting with us and getting to know us better!

Today we’re chatting with Daniel the CEO of Pixiellu and if you’re a photographer, this is for you. In this episode, we go over the importance of offering albums to your clients, why it’s important for clients to actually get physical copies of their images, and how you can make a profit from selling albums to your clients. So if you wanna hear some amazing new strategies & practical ideas on how to sell more albums this is for you.

Today we’re gonna be chatting about a topic that is so important to us — what it’s like to run a business with each other remotely! As some of you guys may know, Julia is over in Hawaii and Toni is in PA. With that, we’ve learned how to successfully run a business as long distance business partners! So maybe you’re looking to start a remote business, or maybe you’re curious what it’s like to have a business partner - we’re diving into this topic and sharing our experiences! Let’s get into it.

Today we have another solo episode for you all, but this time it’s featuring me, Julia! Whether you have a business already, you’re looking to start one, you work in a 9-5 or work in a field you really love, this episode is for YOU. Today I am going to be talking all about my entrepreneurship journey, how to deal with burn out, and how to navigate hustle culture. Let’s dive right in!

Today we have an incredible guest that we’re sure you’re already familiar with: Evie Rupp. Evie is the Co owner of The Heart University and the CEO of Evie Swim (a sustainable swim line), an elopement photographer, and shes also a podcaster over at the heart and hustle podcast. We covered SO much on today's episode including topics like: branding, marketing, juggling multiple start ups, being in a saturing market, overcoming failures, staying motivated, work life balance, & more. Evie just shared tons of goodness with us today and we’re so excited for you to hear so let's dive right in.

Today on the podcast we have a special guest: Joe Fischer. Joe is the CEO of Greetabl - a thoughtful and affordable way to send a personalized gift, complete with personalized pictures and a personalized message. Greetabl can be used for both personal and professional times where you need a cute gift. Joe will talk with us today about how he came up with Greetabl, the importance of client gifting, what makes Greetabl different, being a CEO, and more!